Latest Reports

November 21, 2025

Input Costs Drop -0.8% w/w, -2.8% y/y bringing Low End Consumer Relief. HSY, Wing Restaurants Leading Cost Tailwinds. Friday Cost Factor

By Jonathan Feeney

Optimal Advisory Cost Factor – Energy joined the cost decline party this week on macro concerns – albeit still +24% off 12 month low.  Last week’s surprise tariff reduction on key CPG inputs augments an…

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November 19, 2025

New Private Label Landscape Could Benefit Pricing, Improve Rationality in Select Food Categories. Event Recap

By Jonathan Feeney

We recently hosted a client virtual event with Scott Monette, former CFO of Ralcorp to explore sector implications of last week’s announcement of a proposed go private transaction for private label food & beverage consolidator…

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November 18, 2025

Consumer Discretionary November Briefing Book – 19/30 Sectors Decel

By David Schick

Please see the full attached 44-page Briefing Book. Our upcoming virtual client meetings, contact us with questions:​ China and India Markets 2026-2040 (Forces at Work) with Dan Markey senior fellow in China & South Asia…

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November 17, 2025

Macro Monday: Consumer Velo Softer Again / Our Premium-Value Net Index Moves More Sharply Away from Premium (11/17/25)

By David Schick

Consumer Velo continues to show further softening. Shorter-term spending trends decelerated further last week, now running up less +0.9% y/y (1.2 standard deviations below average since the start of 2022). The longer-term trend is running…

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November 17, 2025

Surprise Food Tariff Cut Helps HSY, MKC, CAG Most — Digest of Major Company Impacts

By Jonathan Feeney

Surprise Food Targeted Tariff Relief. On Friday, the Trump administration announced the immediate rollback of tariffs on dozens of food related items, in an apparent attempt to lower grocery bills. This followed putative food related…

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November 17, 2025

Thoughts from Meetings w FIGS = Function / Innovation / Goodness / Speed (Store Visit Pics)

By David Schick

Friday 11/14, we hosted meetings with FIGS management: Sarah Outred (CFO) and Tom Shaw (SVP Investor Relations). We love (a) hosting meetings with interesting companies and (b) thinking up acronyms, so here we go ……

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November 14, 2025

Input Costs Flat on Week, Down -3.1% y/y; Meats Down, Energy Up. Cocoa, Chicken Wings are Tailwind MVPs. Friday Cost Factor

By Jonathan Feeney

Optimal Advisory Friday Cost Factor – Food & restaurant sector can broadly plan for calendar 2026 input cost tailwinds, while packaging & energy remain headwinds, especially for HPC, Beverages. Cost Factor flat w/w, -3.1% y/y…

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November 10, 2025

Treehouse Foods Going Private Could Change CPG Retail Landscape. Call on Friday @ 11am.

By Jonathan Feeney

Treehouse Foods (THS) Going Private. This morning, the company announced an agreement with PE firm Investindustrial to be acquired in all-cash transaction for an equity value of $1.2B along with contingent consideration for the proceeds…

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November 10, 2025

Optimal Advisory Macro Monday 11/10/25 – Latest Analysis Shows Further Softening / Premium Monitor Sharpest Decline / Context on 4th Sentiment Drop this Magnitude Since 1980)

By David Schick

Optimal Advisory Consumer Velo continues to soften. Shorter-term spending trends further slowed last week and are now 1.2 standard deviations below average since the start of 2022, running up +1.0% y/y (this metric was running +3-4% just two months ago). Longer-term trend is running up +1.9% y/y, leading to…

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November 7, 2025

Input Costs Spike, Food Outlooks at Risk, Tailwinds for HSY, MDLZ, Food Service Friday Cost Factor

By Jonathan Feeney

November 07, 2025 Optimal Advisory Friday Cost Factor Cost Factor up 3.0% last week.  Natural gas leads energy spot cost spike, while cocoa, coffee & chicken wings bring relief. We think spot commodity tailwinds are…

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November 5, 2025

Where Have All the Gen Z Gone? We Analyzed 34 Companies across Restaurants, Footwear, Retail & Autos

By David Schick

TLDR = We are fielding questions as Gen Z behavior and demand is in focus. Prominent fast casual restaurants Cava and Chipotle have both recently discussed a pullback from Gen Z as an impact on…

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November 5, 2025

Reminder – Tariff & Sourcing Call (Holiday, Pricing & Geographic Shifts, Inventory) Noon ET on Thurs 11/6

By David Schick

As per NYT today … Thursday 11/6 at Noon ET (registration link below) – Optimal Advisory hosts Michael Mone – President & CEO of Harry Bachrach, Inc (a 62-year-old sourcing firm for the apparel industry). Michael…

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November 3, 2025

(Not Just Another) Macro Monday – Last Week the Low End Slope Worsened More Than High End

By David Schick

Optimal Advisory Macro Monday 11/3/25 – Low End Slope Worse Optimal Advisory Consumer Velo softened last week. Shorter-term spending trends decelerated last week and are now over 1 standard deviation below average since the start…

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October 30, 2025

Spending Decel, Shutdown Blues, Cost Relief Ahead — October Staples Briefing Book

By Jonathan Feeney

October real-time spending is softening across 16/18 proprietary Optimal staples subsectors, we also note: strong spending growth for grocery & meal delivery… versus sharp drop in club spending and premium grocery transaction growth not translating…

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October 28, 2025

Food in Crosshairs of New SNAP Payments Risk

By Jonathan Feeney

Escalation of Benefits Risk. According to a current message on the USDA website with respect to SNAP; “the well has run dry. At this time, there will be no benefits issued November 1.” We still…

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