Latest Reports

January 16, 2026

Cost Relief Helping CPG, Restaurant Outlooks While Perishable Declines Hurt Retailer Comp. Inputs -2.0% w/w, -10.9% y/y. Friday Cost Factor

By Jonathan Feeney

Optimal Advisory Cost Factor – Another sharp w/w drop in critical input prices  , the Optimal Cost Factor down this week (-2.0%) and down sharply (-10.9%) versus last year. TLDR — lower Input costs do…

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January 14, 2026

January Analysis across 91 Retailers, Brands, Travel, and Transports: Consumer AI-Driven Inflection & Importance

By David Schick

In this January report, we update our analysis across 91 consumer names (see Figure 1). We calculate both (a) the relative inflection of AI-driven traffic (visits to a website driven by AI platforms) and (b)…

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January 12, 2026

Attention DC … A Weak Dollar is Bad for Retail; Gas Price Declines Intensify Further; Upcoming Virtual Meetings on CPG & Dining: Macro Monday

By David Schick

Figure A: Relative Retail Performance and USD Index A reminder … a strong dollar tends to (a) allow retailers to incrementally grow margins over time (they are net import businesses) and (b) occur when retail…

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January 9, 2026

Disinflation Nation: Perimeter Price Declines, Softening Transactions & Price Investments Suggest a Tough 2026 Outlook for Food Retailers

By Jonathan Feeney

TLDR: We think Wednesday’s Albertson’s Q3 print (ACI -3.7% for the week) is a harbinger of tougher headlines and shakier outlooks for all food retailers, even vendors. Input costs are down, most sharply in pass…

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January 9, 2026

Happy Tariff Day, Restaurants & CPG Helped By Input Tailwinds, Grocers Face Disinflation. Soybeans & Meats Have Most IEEPA Risk, Inputs +0.8% w/w, -9.0% y/y. Friday Cost Factor

By Jonathan Feeney

Optimal Advisory Cost Factor – After a w/w drop in many measured commodities last week, the Optimal Cost Factor increased this week (+0.8%) but is near a 52 week low. TLDR — lower Input costs…

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January 5, 2026

Consumer Velo Better Last Week (We Note Some Help from Easy Comps); Home Refi Spike (Can Help Home Related Retail Late 2026); Gas Price Declines Intensify (How to Think About Energy Prices Across Consumer): Macro Monday 2026 Kickoff

By David Schick

Consumer Velo rebounds to +0.8% y/y, though we note primarily due to weaker year-end 2024 spending. For reference, this metric was running -1.7% y/y last week and +3-4% in 3Q25. Our analysis of the trailing 4-week…

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January 2, 2026

Inputs Near 12m Lows Bring 2026 Margin Cushion, Comp Headwind, Cost Factor Lower, -2.9% w/w, -7.5% y/y. Friday Cost Factor

By Jonathan Feeney

Optimal Advisory Cost Factor – All measured Tickers and Industry Indices down w/w. After a blip higher last week, another steep w/w decline in energy costs as 24/32 measured commodities overall flat/down w/w. Cost Factor…

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December 30, 2025

15/18 Subsectors Decel/Key Consumer Sentiment Measures Troubling/ H2 Cost Declines Cushion 2026 Profit Outlooks… December Staples Briefing Book

By Jonathan Feeney

Please see the full attached 41-page Briefing Book. Our upcoming virtual client meetings, contact us with questions:​ •Fine Dining & Hospitality / Luxury that Cares – Virtual Meeting with Jose Andres Group CEO – 1/20…

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December 29, 2025

Consumer Velo Stabilized, But at Meaningfully Soft Level Last Week; Notable Healthcare Services Drag to Spending; Gas Price Declines Become More Measurable: Macro Monday

By David Schick

Consumer Velo soft again, but the softening is stabilizing a bit … shorter-term spending declines at -1.7% y/y (this metric was running +4% in August and +3% in September) while longer-term is now down -0.2%…

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December 29, 2025

Gen Z Traction (Mix & Inflection): December Analysis across 115 Companies (Retailers, Brands, Travel, Transport)

By David Schick

In this updated report, we analyze both mix and inflection of digital traction with the key 18-34 year old consumer cohort. We calculate and examine these trends both across and within subsectors.  Callouts include: SHAK,…

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December 22, 2025

Consumer Velocity Slows Again Last Week; Significantly Non-Normal Premium v Value Dispersion; Historically Low Sentiment: Macro Monday

By David Schick

Consumer Velo softened further last week … shorter-term spending trend decline is now at -1.7% y/y (this metric was running -0.5% y/y prior week, +4% in August and +3% in September). Our analysis of the trailing…

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December 19, 2025

“Deck The Halls with Costs Falling” – Biggest Gifts for KDP, HSY, MDLZ, Food Sector & Wing Restaurants. Cost Factor -1.7% w/w, -4.1% y/y. Friday Cost Factor

By Jonathan Feeney

Optimal Advisory Cost Factor – All measured Tickers and Industry Indices down w/w as input costs move lower. Steep declines in energy cost over the last 2 weeks are outweighing bottoming in other input commodities….

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December 17, 2025

December Analysis across 89 Retailers, Brands, Travel, and Transports: Consumer AI-Driven Inflection & Importance

By David Schick

In this December report, we update our November analysis across 89 consumer names (see Figure 1). We calculate both the relative (a) inflection of AI-driven traffic and (b) importance of AI engagement within the context of digital engagement of consumers. AI platforms are increasingly driving consumer choices, though we note…

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December 17, 2025

2026 Considerations / Optimal’s 2025 Top Holiday Playlist

By Jonathan Feeney

1.     “It’s Beginning to Look a Lot Like Agentic/AI Commerce Matters.” Moving from AI assisted search to AI purchase & delivery could create a huge realignment of spending, customer acquisition and disintermediation across products & channels….

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December 15, 2025

Consumer Velocity Further Decelerated Last Week (especially Premium): Macro Monday

By David Schick

Consumer Velo softened further last week … shorter-term spending declines now below -1% y/y (this metric was running +4% in August and +3% in September). Our analysis of trailing 4-week moving average of sales at…

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